Google Analytics tracks the campaign and conversion information which means how visitors/users interact with a website which includes crucial details like where they came from, what they did on a site, and whether they completed any of the site's conversion goals. Analytics also keeps track of your e-commerce data and combines this with campaign and conversion information to provide insight into the performance of your advertising campaigns. All of this information is presented in an easy-to-read, yet thorough manner, through intuitive, visual reports. Google Analytics won't affect the performance or the appearance of your website and there are no extra files to host on your website. Google Analytics allows you to track keyword performances and to generate detailed statistics about your site. These statistics can be very helpful in your next optimisation campaign.

Benefits

1. Easily Tracks Online Campaigns: The Google Analytics tracks online campaigns such as keyword and email campaigns. These website statistics can be used to optimize your campaigns in a more productive way and rest assured that all of your information is kept private.

2. Shows where the visitors/users to the particular website are coming from: With Google Analytics, you can analyze all those popular pages and links which are drawing in visitors. You can track where the user is going on your website. How long do they stay on your website, and what is the bounce rate (the percent of users exit your site on the first visit) on your site. By using this information you can decrease the bounce rate and increase the depth of pageviews. You can also see what keywords are bringing in the most traffic. Website traffic reports can be an invaluable feature for determining which of your campaigns are bearing the most fruit.

3. Find And Keep Your Most Successful Campaigns: Google Analytics provides information about each search engine optimisation campaign you run allowing you to figure out which campaign is working and which ones aren’t.

4. Allow You To Create Better Content: With the Google Analytics reports, you can see what keywords are bringing in most of the traffic, what pages are working and which pages need some twist. You may find that all it takes are the addition of a few high-ranking keywords to a page, or maybe it needs a complete overhaul. With information from Google Analytics, you will be able to drive traffic more efficiently to your site, and convert that traffic more effectively.

What we can do for you

We know and understand the basic to the most complex Google Analytics solutions and can tailor a package to suit your business to get the results you need within a defined budget. We have run internal reporting for corporations and businesses to ensure that the Google Analytics set up is discovering actionable items from Google Analytics and have the guidance to turn them into actionable insight for your business.